The Twitter Conference at the Tweet House, Sundance 2010 is a one-track event scheduled for January, 2010, in Park City, UT. Check out the scheduled sessions below, and make sure you request an invite if you want to come.

Saturday, January 23rd, 2010

11:30am – Twitter Data: Monitoring, Mining, and Predicting

Speaker: Steve Broback

Can Tweets predict movie grosses?

It’s easy to perform a simple search on, but basic monitoring is only the beginning of what organizations can do with the data created by Twitter users.

In this session, we’ll show what Twitter provides via their own search engine, and walk through some of the more advanced tools and services available to monitor the real-time buzz.

We’ll also show how enhanced data can be captured via the Twitter API and what additional information such as author gender, age, sentiment and other insights can provide.

In addition, attendees will see how non-parametric modeling and neural net analysis of tweet data can be predictive of movie revenues.

Lunch at the Tweet House

Provided by

Lunch will include a special message from

2:00pm – Kareem Abdul-Jabbar: Twitter and On the Shoulders of Giants

Speakers: Kareem Abdul-Jabbar, Deborah Morales, Beau Bridges

We’ll be talking with Kareem about how he uses Twitter to engage with his fans. And how twitter helps him raise awareness of his various projects, including his charity, the Skyhook Foundation.

3:00pm – Twitter Essentials — With Special Guest: Entourage’s Adrian Grenier

Panelists: Adrian Grenier, Dom Sagolla, Steve Broback, Jason Preston

While Twitter is known as a platform that celebrities are flocking to, many still need some guidance. This session is for those who are new to Twitter, or those who want to take their usage to the next level.

Our panel of long-time Twitter gurus will walk Adrian Grenier, Director of Teenage Paparazzo and star of Entourage through the ins and outs of maximizing his brand-new Twitter presence. Along the way the audience will learn how to protect their personal brands while seeing techniques and approaches that maximize the quantity and quality of their audiences.

4:00pm-7:00pm – Celebrity Tweetup for Haiti

Hosted by LeVar Burton

In response to the powerful earthquake that has devastated the island of Haiti, the “Tweet House” which is being hosted in Park City during the 2010 Sundance Film Festival, is offering a virtual and physical event called “The Celebrity Tweetup for Haiti”. The Tweetup will be held at The Tweet House, located at the SHOP Yoga Studio in Park City, Utah on Saturday, January 23rd from 5 to 7pm.

10pm – Smashbox Party at the Tweet House

Sunday, January 24th, 2010

11:30am – Twitter: Past, Present, and Future

Speaker: Dom Sagolla

To visualize the future of Twitter, one need only examine the lessons of history. A part of its inception, Dom Sagolla tells the story of Twitter’s humble beginnings and the lessons learned along the way.

A compelling vision for the future of short messaging concludes this talk, influenced by experience traveling across the US and abroad in recent months in support of Dom’s book “140 Characters: A Style Guide for the Short Form.”

Lunch at the Tweet House

(Lunch Provided)

2:00pm – Wyclef Jean and The “Million Dollar Tweet”: How Social and Mobile Marketing Changed Everything

Panelists: Matt McKenna, Steve Broback

One of the few positive emerging threads surrounding the recent disaster in Haiti is the immediate and massive outpouring of support and funding that has come to the victims due to grass-roots promotion.Wyclef Jean’s Yéle Haiti foundation has raised millions in relief for the disaster in Haiti via their text-based fundraising campaign which was developed by Give on the Go, the fund-raising division Red Fish Media.

Matt McKenna, founder of Red Fish Media will be joining us at The Tweet House to discuss how the combination of Twitter and mobile technology is revolutionizing how non-profits and businesses drive engagement and conversion. McKenna will outline how the Yéle Haiti campaign was developed and executed, and how @Wyclef via Twitter was able to generate a million dollars in donations from a single tweet. He will discuss how the lessons learned from this campaign — and others — can be applied to organizations of all stripes.

3:00pm – Taking Control of Your Brand: The Power of Engagement via Twitter

It’s no secret that brand managers increasingly rely on Twitter as a way to stay on top of what’s being said about them, their competitors, and their own organizations and products.
What’s less understood is how the really smart brand builders are engaging on Twitter to improve their offerings and perceptions of their products and companies.

In this session, business and branding guru Daymond John, Founder and CEO of the fashion company FUBU, and “Shark” on the ABC television show “Shark Tank” will talk about how via Twitter, he is taking brand management to a new and very personal level.

3:30pm – The Making and the Marketing of Cyrus

Jay Duplass, Mark Duplass, Michael Costigan

Get to the Tweet House for a conversation with the directors of the movie Cyrus – Jay and Mark Duplass are a talented duo bringing their first studio film to Sundance this year. Learn about the making of the film, and how Fox Searchlight is marketing it on Twitter.

4:00pm – Filmmaking in the Age of Twitter: How Affordable, Innovative Tools are Transforming Hollywood

LeVar Burton, Chase Jarvis, Marcin Teodoru, Mark L. Pederson

While the Digital revolution means Hollywood creatives are no longer held hostage to big budgets, keeping up with the onslaught of new technologies and tools can be a daunting task. In this panel, several of the industry’s top innovators will discuss the trends, tools and platforms that are essential (and affordable) in the production, marketing and distribution of today’s creative content.

Topics to be discussed include:

  • Social marketing: Twitter, Facebook and beyond
  • Digital motion graphics and compositing
  • Mobile marketing and the “App” phenomenon
  • The Digital SLR revolution

5:00pm – 7:00pm – G-Tech Cocktail Reception at the Tweet House

Sponsored by Hitachi

10pm – The Green Door Mansion Party at the Tweet House