The Twitter Conference at the Tweet House, Sundance 2010 is a one-track event scheduled for January, 2010, in Park City, UT. Check out the scheduled sessions below, and make sure you request an invite if you want to come.
Saturday, January 23rd, 2010
11:30am - Twitter Data: Monitoring, Mining, and Predicting
Speaker: Steve BrobackCan Tweets predict movie grosses? It's easy to perform a simple search on Twitter.com, but basic monitoring is only the beginning of what organizations can do with the data created by Twitter users. In this session, we'll show what Twitter provides via their own search engine, and walk through some of the more advanced tools and services available to monitor the real-time buzz. We'll also show how enhanced data can be captured via the Twitter API and what additional information such as author gender, age, sentiment and other insights can provide. In addition, attendees will see how non-parametric modeling and neural net analysis of tweet data can be predictive of movie revenues.
Lunch at the Tweet House
Provided by Hope4MentalHealth.orgLunch will include a special message from Hope4MentalHealth.org.
2:00pm - Kareem Abdul-Jabbar: Twitter and On the Shoulders of Giants
Speakers: Kareem Abdul-Jabbar, Deborah Morales, Beau BridgesWe'll be talking with Kareem about how he uses Twitter to engage with his fans. And how twitter helps him raise awareness of his various projects, including his charity, the Skyhook Foundation.
3:00pm - Twitter Essentials -- With Special Guest: Entourage's Adrian Grenier
Panelists: Adrian Grenier, Dom Sagolla, Steve Broback, Jason PrestonWhile Twitter is known as a platform that celebrities are flocking to, many still need some guidance. This session is for those who are new to Twitter, or those who want to take their usage to the next level. Our panel of long-time Twitter gurus will walk Adrian Grenier, Director of Teenage Paparazzo and star of Entourage through the ins and outs of maximizing his brand-new Twitter presence. Along the way the audience will learn how to protect their personal brands while seeing techniques and approaches that maximize the quantity and quality of their audiences.
4:00pm-7:00pm - Celebrity Tweetup for Haiti
Hosted by LeVar BurtonIn response to the powerful earthquake that has devastated the island of Haiti, the “Tweet House” which is being hosted in Park City during the 2010 Sundance Film Festival, is offering a virtual and physical event called “The Celebrity Tweetup for Haiti”. The Tweetup will be held at The Tweet House, located at the SHOP Yoga Studio in Park City, Utah on Saturday, January 23rd from 5 to 7pm.
Sunday, January 24th, 2010
11:30am - Twitter: Past, Present, and Future
Speaker: Dom SagollaTo visualize the future of Twitter, one need only examine the lessons of history. A part of its inception, Dom Sagolla tells the story of Twitter's humble beginnings and the lessons learned along the way. A compelling vision for the future of short messaging concludes this talk, influenced by experience traveling across the US and abroad in recent months in support of Dom's book "140 Characters: A Style Guide for the Short Form."
Lunch at the Tweet House
2:00pm - Wyclef Jean and The "Million Dollar Tweet": How Social and Mobile Marketing Changed Everything
Panelists: Matt McKenna, Steve BrobackOne of the few positive emerging threads surrounding the recent disaster in Haiti is the immediate and massive outpouring of support and funding that has come to the victims due to grass-roots promotion.Wyclef Jean's Yéle Haiti foundation has raised millions in relief for the disaster in Haiti via their text-based fundraising campaign which was developed by Give on the Go, the fund-raising division Red Fish Media. Matt McKenna, founder of Red Fish Media will be joining us at The Tweet House to discuss how the combination of Twitter and mobile technology is revolutionizing how non-profits and businesses drive engagement and conversion. McKenna will outline how the Yéle Haiti campaign was developed and executed, and how @Wyclef via Twitter was able to generate a million dollars in donations from a single tweet. He will discuss how the lessons learned from this campaign -- and others -- can be applied to organizations of all stripes.
3:00pm - Taking Control of Your Brand: The Power of Engagement via Twitter
3:30pm - The Making and the Marketing of Cyrus
Jay Duplass, Mark Duplass, Michael CostiganGet to the Tweet House for a conversation with the directors of the movie Cyrus - Jay and Mark Duplass are a talented duo bringing their first studio film to Sundance this year. Learn about the making of the film, and how Fox Searchlight is marketing it on Twitter.
4:00pm - Filmmaking in the Age of Twitter: How Affordable, Innovative Tools are Transforming Hollywood
- Social marketing: Twitter, Facebook and beyond
- Digital motion graphics and compositing
- Mobile marketing and the "App" phenomenon
- The Digital SLR revolution