140 | The Twitter Conference is a two-day, two-track event. Here’s a schedule of the sessions we’ve booked. Click on a speaker name to see a bio.

Tuesday, September 22nd

Tips and Tricks Session

Panelists: TBD

The coolest tools in Twitterland, and how best to use them.

Visualizing Twitter

Panelists: TBD, Moderator: Steve Broback

With tens of millions of tweets generated daily, the data Twitter generates can be overwhelming. To capture true meaning, filtering and visualization are essential. Luckily, many innovative and powerful tools and techniques exist to turn text and numbers into pixels, vectors, and movement.

In this session, our panel of experts will share some of their favorite visualizations along with the code and service architectures that drive them.

Fast and easy online services * Code templates * Flash vs Javascript vs Silverlight * Techniques for interactivity

The Official 140tc Tweetup

The Taper Courtyard

When: 5:30-7:30pm, Tuesday, September 22nd.

Where: The Taper Courtyard at the Skirball.

Tuesday, September 22nd – Developer Track

Up and Running With the Twitter API

Speakers: TBD

Developers turn religious about their tools as they become paralyzed by the learning curve to adopt a new technology. The Twitter API’s simplicity has led a flock of developers to flock to it in droves. In this session, you will learn the basics of one of the Web’s easiest APIs, and understand why adoption has been swift and pervasive.

Learn what data is available through the API * Code examples and open source libraries * Application best practices and conventions * Where to find help * How Twitter interacts and manages the community * Finding liberation in constraints

Wednesday, September 23rd

Mining Twitter: Extracting Value From Conversations and Connections

Panelists: TBD

When people talk about promising uses for the rich data stream provided by the Twitter APIs, discussion frequently turns to two related applications: Brand monitoring and investment management.

In both cases professionals with discretionary budgets desire timely (and polar) commentary that surrounds products and companies. In addition, these two arenas often require managers to take immediate and appropriate action with limited information. The right decisions can build fortunes, the wrong ones can doom careers (and companies.)

Twitter data is uniquely suited to these applications. The immediacy of the information flow, along with the ability to detect geography and relative influence is unparalleled. In this session, we’ll see how leaders in both spaces are taking advantage of what Twitter has to offer.

Dealing with sentiment * Assigning weight and importance to extracted data * Structuring: Filtering and tagging methods

Unconference Lunch


Attendees will be given the chance to propose and vote on sessions they would like to see. The winning session (and its proposed presenters) will be given this hour to use.

How Twitter and the Real Time Web Change the Dynamics of Web 2.0

Panelists: TBD, Moderator: Jason Preston

Twitter is shaking up the Web 2.0 landscape by accelerating communication and lowering the walls traditionally imposed on social media tools. These subtle changes will have long-reaching effects on how thinkers, businesses, and marketers approach online interaction. This panel of internet thought leaders and early adopters will discuss how our experience is changing and what you can do to keep up.

New trends in communication * Where Twitter is going next * Is blogging going to be replaced by microblogging? * Who cares about when you’re unloading the dishwasher?