140 | The Twitter Conference

This is excellent news: Hootsuite is on board as a Silver Sponsor of Seattle’s 140tc conference, scheduled for March 8th at the Bell Harbor Conference Center. Hootsuite is an impressive multi-social-network client application that provides work flow solutions and statistical information to its clients.

Make sure you keep an eye out at lunch for the now famous Hootsuite Owl, as it will be making an appearance, wandering around and posing for stylish photographs.

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We’re very happy to have Tap11 joining us as Gold Sponsors at 140 | The Twitter Conference in Seattle. Tap11 will be launching their band new monitoring and engagement dashboard at our conference on March 8th at the Bell Harbor Conference Center.

The Tap11 crew will be showing off their dashboard at their demo table just outside the main hallway at the conference. They’ll also be hosting a fantastically cool lunchtime topic table:

Twitter Business Analytics: How Brands and Marketing Agencies use Analytics to monitor, grow, and engage their Twitter audience.

Be sure to check it out at lunch. If you haven’t already grabbed your conference pass, be sure to do so now.

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The votes are in, and we have five lucky tweeters who have earned themselves a free conference pass and a lunchtime Topic Table at 140 | The Twitter Conference in Seattle.

Here are the topic table winners and their respective topics, in no particular order:

@nansen – “Political Influence” with Twitter

@wandia_info – Using Twitter to Transition to Mobile Monetization

@ProfJonathan – Real World Twitter Law

@andruedwards – The New Way to do PR & Marketing To Bloggers

@goodchemist – Artists, brands and the social web: Holy trinity or dance with the devil?

Looking to join some of these awesome discussions? Be sure to grab your ticket today.

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Note that I will be showing several Twitter monitoring tools and techniques in Seattle at our (unofficial) Twitter Conference on March 8.

We downloaded several thousand tweets today containing the term “Tiger Woods.”Our system did a sweep to eliminate several of the spam/robotic tweets, and flagged each remaining tweeter for gender. It then analyzed each tweet for the level of “sympathy” toward Tiger after his public apology today.

The overall sentiment is running 71% to 29% unsympathetic, with tweets indicating people are loath to hear what Tiger has to say. Tweets indicate that people are tired of the scandal in general, which is breeding some negativity toward Tiger personally.

Males are more sympathetic than females (25% sympathetic for females vs. 31% for males)

Males were more likely to be cracking a jokes at Tiger’s expense. 34% of the male Tweets were humorous, i.e.

Did you hear Tiger Woods and Toyota Teamed up??? Their slogan is ” I swear we can stop

29% of the female tweets were intended to be funny.

Our analysis contradicts what’s being reported elsewhere regarding the overall neutral linguistic “tone” of tweets made by generic automated sites like Socialmention. The image below provides some evidence of what Socialmention reports (and why.) Note that the dots to the left of Tweets indicate tone. Red = negative etc. Note the “negative” tweet flagged.

Unlike our analysis, sites like Socialmention can’t easily align tone to a specific entity within it, so you get tweets like the following tagged (with gray dots) as neutral:

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Adam Schoenfeld over at blog.20dbs.com has written an informative post dissecting the tweets issued today during and after the excellent SMBSeattle 2/18 Event. His analysis has measured:

* Tweet Volume
* Tweet Mix (Mentions, Retweets, Other)
* Most active tweeters

Not to be outdone, (and in anticipation of my metrics session at the Seattle Twitter Conference next month) I decided to throw our analysis engine at those tweets to add in a few metrics of our own:

Sentiment:
91% of the tweets were positive in tone toward the event
9% were neutral in tone
0% expressed negativity toward #SMBSeattle

Links:
The most frequently linked to editorial within the tweets was the Ustream channel for the event.

Second place was Adam’s post.

Then came “3 Examples of Real World Social Media Conversion” by Jake Matthews.

Terms Mentioned:
Below are the most frequently mentioned terms.

And as a word cloud:

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We were honored that Matt McKenna, founder of Red Fish Media could join us at the Tweet House in Park City during the Sundance Film festival. His appearance was remarkable for several reasons. Not only is he in the in the thick of of one of the most successful mobile fundraising efforts in history — he is also a brand new father.

During this interview, he gave the attendees an inside look at how Twitter-focused outreach has raised millions for the Yele Haiti foundation.

One of the more memorable points made during the conversation was that even an appearance on Oprah could not match the revenue generating power of Twitter.

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Basketball legend, author, coach, and actor (not to mention Twitter superstar @kaj33) Kareem Abdul-Jabbar is poised to launch his new documentary film based on his best-selling book entitled “On the Shoulders of Giants.”

The film On the Shoulders of Giants (trailer is available here.)
showcases the astounding outburst of creative energy known as the Harlem Renaissance, and tells the story of the Harlem Rens, a team that came from the heart of it, and was “the greatest basketball team you never heard of.”

On Saturday January 23rd, at 2 p.m., we’ll be talking with Kareem about how he uses Twitter to engage with his fans. And how Twitter helps him raise awareness of his various projects, including his charity, the Skyhook Foundation.

We’ll also get sneak peek at scenes from On the Shoulders of Giants and get a chance to meet Emmy award winning actor Beau Bridges who narrates the film. Joining them will be the film’s producer and director, Deborah Morales.

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We’re pleased to announce that LeVar Burton will be joining us to host Celebrity Tweet for Haiti, a gathering at the Tweet House on Saturday afternoon for celebrities will be tweeting to draw attention and aid to earthquake victims in Haiti.

The Celebrity Tweet for Haiti is a natural progression to the Celebrity Tweet for Charity reception it replaces on Saturday afternoon.

For more information, check Tweetforhaiti.org.

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