We were honored that Matt McKenna, founder of Red Fish Media could join us at the Tweet House in Park City during the Sundance Film festival. His appearance was remarkable for several reasons. Not only is he in the in the thick of of one of the most successful mobile fundraising efforts in history — he is also a brand new father.
During this interview, he gave the attendees an inside look at how Twitter-focused outreach has raised millions for the Yele Haiti foundation.
One of the more memorable points made during the conversation was that even an appearance on Oprah could not match the revenue generating power of Twitter.
