Facebook Application Spec Consulting

Parnassus worked with a company who wanted to migrate a Web-based relocation advice system onto Facebook. Our advisors helped them navigate through Facebook’s API capabilities while steering clear of terms of use constraints and practices deemed socially undesirable.

Due to the nature of our non-disclosure agreement with this particular client, we cannot discuss some specifics of this consulting project.

Here’s what we can tell you:

• We consulted on the translation of an abstract idea for a Facebook application into a practical spec.
• We were able to help the client adapt his initial vision for the application to the limitations of the Facebook API and Terms of Service.
• In speccing the application, we were able to work around the aspect of the terms of service that prohibits developers from storing any information about Facebook users outside the Facebook walled garden by creating cached HTML and FBML for profile and canvas pages that would be served by Facebook.
• We were able to anticipate the need for more viral components and developed a strategy to drive application adoption and continued engagement.
• Our development team is poised to begin coding the application according to the client’s timetable.