Parnassus Group

Defining the Conversation
Posts Tagged ‘Seattle Direct Marketing Association’

Slides from Steve and Teresa’s Presentation to the SDMA Last Night

Steve Broback at SDMA’s Find out Why Chatter Matters

On October 3rd, 2007 Steve Broback joined a panel of speakers at the Seattle Direct Marketing Association’s “Find Out Why Chatter Matters.”

The session centered around monitoring and harnessing the feedback inherent in Social Media. From the SDMA site, the session description:

Your customers are a chatty bunch, but to make their words work for your benefit, you need to know how to harness, control and use those conversations. So October 3rd get up to speed on blogs, wikis, social networking, video mail and TV advertising the Web 2.0 way.