Posts Tagged ‘Beyer Kahn’
Blogging as a Blogger Engagement Strategy
When our clients at Jott wanted to engage with bloggers, we advised them to use their blog to augment more traditional outreach practices.
By posting and linking to blogosphere commentary surrounding the launch of their new features, Jott was able to amplify and expand upon the initial coverage in the blogosphere.
We served as a subcontractor to public relations firm Beyer/Kahn on this account.
Blogger Engagement for a Feature Launch
Jott is a revolutionary voice-to-text productivity tool with Web-based and mobile features. For Jott’s launch of their version three features — which included being able to Jott to Twitter and to send yourself a reminder — the Parnassus Group was brought in to do some targeted blogger engagement. In this case, we only reached out to bloggers with whom we had pre-existing relationships.
Our pitches were conducted over instant messenger and Facebook video messaging as well as more traditional e-mail and phone-based outreach. The result was coverage for the client on a number of prominent blogs.
We served as a subcontractor to public relations firm Beyer/Kahn on this account.