Parnassus Group

Defining the Conversation

Grapes on a Plane

In 2005 the Blog Business Summit team conceived and planned a special blogger event where several of our top speakers flew to Walla Walla wine country on a private 737. In 2006 we flew again thanks to conference sponsor Greenpoint Technologies who offered up two private jets to us for another getaway to Washington wine country. Greenpoint Technologies is a VIP jet completion firm based in Kirkland, WA.

Robert Scoble covered the event for PodTech. His video coverage is here.

Tyrese Gibson

Tyrese Gibson at the Twitter Conference – photo credit to Randy Stewart.

Tony Hawk

Tony Hawk presenting at the Twitter Conference

Shira Lazar

Shira Lazar has emcee’d numerous Tweet Houses

William Shatner

William Shatner at the Tweet House Comic-Con

Dom Sagolla

Dom Sagolla, co-creator of Twitter, at Tweet House Sundance

Britt Selvitelle

Britt Selvitelle, Twitter, at the Tweet House

Robert Scoble

Robert Scoble at the Tweet House SXSW

Peter Guber

Peter Guber at the Tweet House Sundance

Oren Jacob

Oren Jacob, CTO Pixar, Presents at the Tweet House

Loni Love

Comedian Loni Love presenting at the Twitter Conference LA

Mari Smith

Mari Smith at the Twitter Conference.

Mark Suster

Venture Capitalist Mark Suster presenting at the Twitter Conference

Laura Fitton

Laura Fitton at the Twitter Conference


Justine Ezarik “iJustine” presenting at the Twitter Conference

Jamie Lynn Sigler

Jamie Lynn Sigler at the Tweet House SXSW

Dr Drew Pinsky

Dr Drew Pinsky at Parnassus’ LA Twitter Conference

Pete Cashmore

Pete Cashmore at the Tweet House SXSW

Biz Stone

Biz Stone, co-founder of Twitter, at our Los Angeles Twitter Conference

Ben Parr

Ben Parr at the Tweet House

Adrien Brody

Adrien Brody at the Tweet House SXSW


The Parnassus Group has worked on a number of events and promotional campaigns on behalf of Cadillac and General Motors.

Blogging the Stratosphere

Blogging the Stratosphere 1.0 was nominated for a PRWeek “Best Use of the Internet” award and it won a Gold Sabre award (for Special Events) for 2006.

In 2005 the Connexion team approached us with the idea of helping them “engage” with bloggers in hopes of raising awareness of their inflight wi-fi service. We proposed an event where key bloggers (largely speakers at our blogging conferences) would be invited to test the service at a conference “editorial retreat.” We conceived, named, and structured the event called “Blogging the Stratosphere 1.0.” Boeing and Waggener Edstrom then worked the logistics.

The event was held on July 20, 2005 and the resulting buzz was phenomenal. Several “A” list bloggers and major press outlets covered the event, and dozens of other influentials posted and provided post/podcast coverage.

Here’s a list of who wrote/podcast about the event:

Nick Wingfield (Wall Street Journal) * Bellamy Pailthorp: (NPR News) * Frank Barnako: (Market Watch) * PRWeek * Robert Scoble: (Scobleizer) * Brian Gregory: (Komo Radio) * Chris Pirillo: (Lockergnome) * Dave Winer: (Scripting News) * Dominic Gates: (Seattle Times) * Jason Calacanis: ( * Jeff Jarvis: (BuzzMachine) * Larry Hyrb: (Major Nelson) * Molly Holzschlag: ( * Phil Torrone: (Make:) * Randy Baesler: (Randy’s Journal) * Renee Blodgett: (Down the Avenue) * Stuart Henshall: (Skype Journal) * Bryan Corliss: (Everett Herald) * Buzz Bruggeman: (buzznovation) * Creative Weblogging: (The Aviation Weblog) * Eric Rice: (spinfocalypse) * Max Flight: (Thirty Thousand Feet Blog) * Sean Alexander: (addicted to/digital media) * Steve Broback: (Blog Business Summit) * Steve Garfield: (Off on a Tangent) * Adam Schwabe: ( * Adam Deyong: (theAdamBomb) * Andy Porter: (Walla Walla Union-Bulletin) * BL Ochman: (What’s Next Blog) * Brent VanFossen: (Brent VanFossen, Engineer with a View) * Derek Miller: ( * Eric Haller: ( * Eric Mack: (Eric Mack Online) * Kosso: (kosso‚Äôs braingarden) * Mick Jolly: (RSSPad) * Mike Dillamore: (the case against .NET) * Multiple bloggers: (Flickr)