Parnassus Group » Business Blog Strategy http://parnassusgroup.com Defining the Conversation Thu, 29 Mar 2012 18:39:43 +0000 en hourly 1 Blogging as a Blogger Engagement Strategy http://parnassusgroup.com/2007/10/blogging-as-a-blogger-engagement-strategy/ http://parnassusgroup.com/2007/10/blogging-as-a-blogger-engagement-strategy/#comments Sat, 06 Oct 2007 00:51:50 +0000 admin http://parnassusgroup.com/2007/10/blogging-as-a-blogger-engagement-strategy/ their blog to augment more traditional outreach practices.]]> When our clients at Jott wanted to engage with bloggers, we advised them to use their blog to augment more traditional outreach practices.

By posting and linking to blogosphere commentary surrounding the launch of their new features, Jott was able to amplify and expand upon the initial coverage in the blogosphere.

We served as a subcontractor to public relations firm Beyer/Kahn on this account.

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