Search is not solved

by Jason Preston on March 18, 2009

From Ars Technica, on Microsoft Live Search:

The thing that really stuck out to me is when Weitz said, “Search is not solved.” Since I use Google, I immediately thought this didn’t apply to me. After all, Google was god and it always helped me find what I was looking for. Weitz was indeed referencing Live Search data Microsoft had started drawing conclusions on, but I quickly realized that there were broader implications of what he was saying: this conclusion applied to web search in general.

As I write this, Steve Broback is trying in frustration to find and download a driver he needs. You’d be surprised at how useless searching has been.

Search is not solved.

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Why Facebook Will Never Be The New Twitter

by Jason Preston on March 17, 2009

A lot of people on Twitter are passing around the link to Jesse Newhart’s (justified) little rant about how Facebook is trying to be Twitter. I know this because I looked it up on Tweetmeme – goodbye Techmeme?

I think everyone’s noticed recently that Facebook, in it’s recent home page redesign, is starting to look a lot like Twitter (or more accurately, like FriendFeed).

The interesting thing, though, is that when I first joined Twitter in 2007 I kept calling it “Facebook Status Updates Plus,” because that’s what the functionality is. So in a way, Facebook is really just trying to catch up to its own potential.

But I think the real problem is that Facebook, and probably all the other social networks, will ultimately follow AOL into walled-garden obscurity. Facebook is an exoskeleton, and they know it.

They’re so damn worried about Twitter not because they want to be the hot new thing, but because they can’t let open, platform-level technologies siphon user activity out of their black hole. Once that happens, they lose their leverage and their value as a walled garden.

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Have you read Dave Winer’s post about Twitter and their “Suggested Users” list?

I think his title is a bit melodramatic, but he’s essentially correct about the relationship that Twitter needs to maintain with its users: hands-off.

Unlike Winer, I can *completely* understand where they’re coming from with a feature like that. Twitter, after all, is kind of a weird concept to people who don’t yet get it, and following some interesting users is a great way to get into it.

I guess the problem is the hand-picked nature of the list. What I might try, if I were working on the next feature, would be this: ask new users if they want to go through the “suggested user guide.”

If they do, provide a series of questions (check boxes, maybe?) about their interests, and then generate a custom list of potential users based on both their filled in profile information and some basic word-use analysis on their tweets.

It won’t be perfect, but it would be fair. I doubt even Dave Winer would complain about that.

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This afternoon, Steve is presenting at the SDMA Market to the Max conference, which means that I’m lurking around the building taking notes and…making blog posts. The conference looks to be a great event, and of course we love the SDMA, so you should click at least one of the links above ;)

Here are a few notes & thoughts prompted by the keynote, Debra Aho Williamson of eMarketer.

[click to continue…]

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SDMA’s Market to the Max Event: See you There!

by Jason Preston on March 10, 2009

Jason and I will be at what looks like a great conference in Seattle on Wednesday March 10. I’m presenting at SDMA’s Market to the Max event at Bell Harbor. The session I’m moderating is: Winning in the Blogosphere: Successful Posting and Engagement Strategies.

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Announcing 140 | The Twitter Conference

by Jason Preston on March 10, 2009

As many of you are already aware, we at Parnassus have events and conferences in our DNA, which is why we can’t help but get excited about 140 | The Twitter Conference.

We just took the site live a few hours ago, and we’re still fleshing out the conference sessions, but we already know that Alex Payne, API Lead at Twitter will be giving a keynote.

I’ll also repeat here the call that Steve made at the top of our schedule page:

We are actively looking for case studies focusing on app development or the use of Twitter in corporate or political campaign environments. Email steve AT parnassusgroup DOT com if you have intimate primary knowledge in these arenas.

If that sounds like you, please shoot him an e-mail. We’re looking to put the best possible people on stage for 140.

Of course, if you’re interested in attending, you can get your tickets here. Remember, first 35 tickets get 30% off…

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Helen Popkin wrote an article in 2007 titled Twitter Nation: Nobody cares what you’re doing.

Today she has another piece up called OMG! Shut up about Twitter already. Here’s what she has to say about Twitter today:

But guess what? Nobody still doesn’t care what you’re doing. Of course, this hasn’t stopped the increasing number of you from telling us — in 140 characters or less….Unfortunately, [Twitter is] also a magnet for extreme narcissism —a fact lost on many attempting to harness The Twitter. How is it that every bit of new technology causes every eventual adopter to forget the social contract?

I assume her double negative is actually just some personification. But here’s the big problem with her problem with Twitter, and with everyone else’s problem who has a problem with Twitter: we care. We’re going to matter whether or not you care.

I’ve seen it happen with all kinds of personal publishing platforms on the internet. It doesn’t matter if you don’t like it, it’s here, and it’s going to have an impact.

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Twitterpated: Bambi Meets Twitter Dating Service?

by Jason Preston on March 5, 2009

The third most popular Twitter-related search term is… “Twitterpated.”

It turns out that an opportunistic company may have opted to start work on a Twitter based dating service (I can only guess) named after the term first coined in 1942 by Disney’s Bambi. Check it out:

I wish I’d been clever enough to take that turf.

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The Economist article Social networks: Primates on Facebook discusses theoretical capacity of human social networks and cross references to real-world data.

Robin Dunbar, an anthropologist who now works at Oxford University, concluded that the cognitive power of the brain limits the size of the social network that an individual of any given species can develop. Extrapolating from the brain sizes and social networks of apes, Dr Dunbar suggested that the size of the human brain allows stable networks of about 148. Rounded to 150, this has become famous as “the Dunbar number”.

And then the correlating data from Facebook:

The Economist asked Cameron Marlow, the “in-house sociologist” at Facebook, to crunch some numbers. Dr Marlow found that the average number of “friends” in a Facebook network is 120, consistent with Dr Dunbar’s hypothesis.

Note the phrase “social graph” is nowhere to be seen in this article…

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About 18 months ago, I had an epiphany, and connected some technological “dots” that I didn’t feel anyone else had put together, and threw some money at developing the idea. I had conceived a process for delivering accurate analysis of sentiment. It seemed to me that a series of linked services could conceivably take us way beyond the abysimal 60-70 percent accuracy we currently see with typical automated  NLP (Natural Language Processing) systems.  

Lo and behold, 9 months later we had a working prototype that was significantly more accurate at tagging for sentiment than what all the big-time, VC-funded systems were offering. We’re talking 90/95% + accuracy. Feed in a thousand URLs that link to blog posts or articles, provide a product/brand name, and it quickly spits out each URL tagged positive, neutral, or negative in relation to the product/brand provided. 

I showed this to Jeremiah as soon as it was complete, and while I sensed he largely saw us as a “me too” product (I don’t think he quite grokked my table-ponding accuracy claims…) he was gracious enough to connect me with the proper analyst at Forrester who deals with such products for a demo. Between his schedule and ours, we have yet to present. That being said, I am more motivated than ever to arrange a time to show off what we have.

Why is that? Because Jeremiah just said in his recent post about Lithium’s Insight Report, that (emphasis mine:) “Although we’ve yet to see great tools to glean opinions, demonstrating qualitative information such as quotes and even sentiment will be the next step.”

The next step is here Jeremiah. Just download this spreadsheet of the URLs we analyzed for sentiment regarding the MacBook air. Check the accuracy, as it beats any other automated system on the planet.

Or you can review the report we created based on this data. (The quotes Jeremiah desires are a part of what the system can extract as it tags.)

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