Despite the rampant conversation about whether or not Twitter will ever be able to make money, my boss swears up and down that he can think of sixteen different ways for them to get richer than Google. It looks like John Battelle is taking the first step in bringing revenue to Twitter with a sponsored portal called ExecTweets.
It’s a Twitter-endorsed portal that collects the Tweets from top business executives. Because it’s Twitter endorsed, they get to take home a check.
From AllThingsD:
But there is something to be said for branding campaigns launched with Twitter’s approval and participation. Figuring out exactly how much that will be worth, and what it will eventually look like, will likely take Twitter and its ad partners a while to figure out. But now they’re starting. Finally.
I think the money here for Twitter is small potatoes. But we’ll find out.
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