Parnassus Group

Defining the Conversation

Blogging the Stratosphere

Blogging the Stratosphere 1.0 was nominated for a PRWeek “Best Use of the Internet” award and it won a Gold Sabre award (for Special Events) for 2006.

In 2005 the Connexion team approached us with the idea of helping them “engage” with bloggers in hopes of raising awareness of their inflight wi-fi service. We proposed an event where key bloggers (largely speakers at our blogging conferences) would be invited to test the service at a conference “editorial retreat.” We conceived, named, and structured the event called “Blogging the Stratosphere 1.0.” Boeing and Waggener Edstrom then worked the logistics.

The event was held on July 20, 2005 and the resulting buzz was phenomenal. Several “A” list bloggers and major press outlets covered the event, and dozens of other influentials posted and provided post/podcast coverage.

Here’s a list of who wrote/podcast about the event:

Nick Wingfield (Wall Street Journal) * Bellamy Pailthorp: (NPR News) * Frank Barnako: (Market Watch) * PRWeek * Robert Scoble: (Scobleizer) * Brian Gregory: (Komo Radio) * Chris Pirillo: (Lockergnome) * Dave Winer: (Scripting News) * Dominic Gates: (Seattle Times) * Jason Calacanis: ( * Jeff Jarvis: (BuzzMachine) * Larry Hyrb: (Major Nelson) * Molly Holzschlag: ( * Phil Torrone: (Make:) * Randy Baesler: (Randy’s Journal) * Renee Blodgett: (Down the Avenue) * Stuart Henshall: (Skype Journal) * Bryan Corliss: (Everett Herald) * Buzz Bruggeman: (buzznovation) * Creative Weblogging: (The Aviation Weblog) * Eric Rice: (spinfocalypse) * Max Flight: (Thirty Thousand Feet Blog) * Sean Alexander: (addicted to/digital media) * Steve Broback: (Blog Business Summit) * Steve Garfield: (Off on a Tangent) * Adam Schwabe: ( * Adam Deyong: (theAdamBomb) * Andy Porter: (Walla Walla Union-Bulletin) * BL Ochman: (What’s Next Blog) * Brent VanFossen: (Brent VanFossen, Engineer with a View) * Derek Miller: ( * Eric Haller: ( * Eric Mack: (Eric Mack Online) * Kosso: (kosso‚Äôs braingarden) * Mick Jolly: (RSSPad) * Mike Dillamore: (the case against .NET) * Multiple bloggers: (Flickr)

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