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Black Friday: Tweet Sentiment Indicates the Malls Were “Packed”

Black Friday: Tweet Sentiment Indicates the Malls Were “Packed”
I decided to suck down all tweets posted today (black friday 2009) containing the string “the mall was.” I then ran these 207 through our Tweet analysis system to prune them down to ones containing references to how crowded the stores were.
The results? 154 tweets that heavily (by almost 80 percent) indicate traffic was heavy this year.
Admittedly, I have not processed the numbers from last year so don’t have a reference point to 2008. Also, the numbers captured are not huge. Nonetheless, few people are tweeting about empty malls.
If you extract the single word that most closely aligns with the level of “crowdedness” and process them as a tag cloud, the result is shown below. Green indicates terms aligned with more crowdedness, red with less.

I decided to capture all tweets posted today (black friday 2009) containing the string “the mall was.” I then ran these 207 through our tweet analysis system to prune them down to ones containing references to how crowded the stores were.

The results? 154 tweets that heavily (by almost 80 percent) indicate traffic was heavy this year.

mall_activity

Admittedly, I have not processed the numbers from last year so don’t have a reference point to 2008. Also, the numbers captured are not huge. Nonetheless, few people are tweeting about empty malls.

If you extract the single word that most closely aligns with the level of “crowdedness” and process them as a tag cloud, the result is shown below. Green indicates terms aligned with more crowdedness, red with less.

mall_activity_

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