Teresa Valdez Klein at Webcom Montreal

Parnassus’ own Teresa Valdez Klein will be speaking at Webcom Montreal on November 14, 2007. Her session is The Power of Facebook: Practical Tips and Tricks for Getting the Most out of the Web’s Hottest Property.

For those of you who don’t read French, here’s the session description in English:

Facebook is one of the most powerful tools for personal branding, online community building and human networking ever to exist. But as a former college-only network, it has many idiosyncrasies, limitations and conventions that professionals may be unfamiliar with.

In this session, Facebook addict and relationship technologist Teresa Valdez Klein will deliver:

• A brief overview of Facebook basics for those in the room that have never used the site.
• Some practical tips for using Facebook’s built in features: events, groups, photo sharing and posted items to start your online community
• Guidelines for building the best profile for your goals on Facebook
• An overview of professional etiquette for Facebook
• Tips and tricks for building a vibrant Facebook community and using it to drive traffic to your Web properties.
  Using applications to reach your audience.