Consumer Electronics Association: Blogger Evaluation

In 2006, we assisted the CEA in their efforts to evaluate bloggers applying for press passes to the Consumer Electronics Show held in Las Vegas in 2007.

The organizers of CES wanted to make sure that dedicated, influential and topical bloggers were enabled, while still keeping the press pass grants at a manageable level.

We created a system that would weigh factors of reach, influence, topicality and passion in such a way that the bloggers best aligned with the exhibitors interests would be granted passes.