Blogger Engagement for a Feature Launch

Jott is a revolutionary voice-to-text productivity tool with Web-based and mobile features. For Jott’s launch of their version three features — which included being able to Jott to Twitter and to send yourself a reminder — the Parnassus Group was brought in to do some targeted blogger engagement. In this case, we only reached out to bloggers with whom we had pre-existing relationships.

Our pitches were conducted over instant messenger and Facebook video messaging as well as more traditional e-mail and phone-based outreach. The result was coverage for the client on a number of prominent blogs.

We served as a subcontractor to public relations firm Beyer/Kahn on this account.